Basically, the primary premise of local online marketing is to greet your customers, introduce yourself and encourage them to return to your business. Obviously your goal is to drive traffic to your business or website as a way of capturing potential customers, but before you begin your crusade, it is important to know your local market. Unless you have clear definition of your targeted audience, your local marketing strategies will not be successful. In order to take advantage of successful strategies, you have to know your niche and target potential customers through other outlets that are related to your specific niche. If you are new to online marketing, the following five tips will help you get started with successful online local marketing strategies.
Giveaways Gain Traffic
Giveaways bring traffic to your website or business and traffic is potential sales, so consider giving something away. There are hundreds of options for things you can give away and when you have a giveaway event, it can last as long as you want and a giveaway event allows anyone the opportunity of joining in. There are going to be many people that only visit for the free offer, but there are also going to be many that will continue to be loyal visitors to your site. What you decide to give away does not have to be cash, but it should be described with a monetary value. Giveaways could include items offering helpful tips or advice such as free videos, free eBooks, or free memberships from your web store.
Utilize Free Marketing Tools
Social media sites are the number one way to engage with potential customers and they are free marketing tools. Social media sites can be the most successful factor of your internet marketing campaigns, but it is important that you stay engaged with your visitors. Routinely post comments, ask questions and respond to answers, taking the time to monitor your social media sites will be well worth the effort. The major social media sites you should participate in include Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
One of the best ways to encourage people to visit your website is by visiting other people’s websites and engaging with them. The easiest way to find sites similar to yours is to do a search for sites with the same niche. Join forums, answer questions on forums with a backlink to your site and always be courteous when on someone else’s forum, blog or website. You could offer to write a guest blog post on other web sites and blogs, with a backlink, which is a win-win situation for both parties, because they get free content and you get free advertisement.
Videos and blogging are the most popular ways to market your business and they are perfect for helping you to connect with your audience. If you do not have a blog on your website, you should add one as soon as possible. When you have a blog, it allows you to use relevant keywords in your content that help to increase your page rank. It is important to post informative content that is relative to your site. Adding videos to your site or posting videos on social media sites such as YouTube is a great way to post content with backlinks to your site. Newsletters are also a great way to build subscribers as well as announce special sales and promotions.
Using email marketing is an excellent way to encourage visitors to your business or website. Add sign-up buttons to your blog and website so visitors can easily sign up for your email list. Auto responders will automatically send out your emails at a scheduled time, to everyone on your email list. When sending out emails, it is important to use a catchy title in the subject to encourage readers to open the email and always send out emails that contain valuable and informative content.
The most difficult aspect of successful online marketing is to be consistent. If you find yourself falling behind in any area, it's easy to contact a RevLocal representative for a free consultation. We understand how much time these online marketing activities take and we can do them consistently for your business. Sowing these seeds of marketing activities will be well worth the effort in the future. We are always happy to help!