Your online business thrives on website traffic. Whether your online presence represents a physical store or product, or your business exists solely online, you need to be concerned about online marketing. Many business owners, especially those that are not familiar with running an online business, miss out on some great marketing trends. If you think a blog and Facebook page is all you need these days, think again.
Trends in Online Marketing You Can’t Miss
The below online marketing trends will help propel your business to the next level. They will increase engagement, authority and organic search results. Does that sound like something your business needs? Don’t miss out on these trends in online marketing.
1. Display Remarketing. New technology and the vast integration of Google AdSense and Facebook Ads have created an entirely new type of marketing -- remarketing. Essentially, if someone visits your site and leaves, they're given a cookie related to your identity. Then, if they hop on Facebook or browse to another site with Google AdSense, they will be more likely to see ads for your company! This is a game changer -- it helps keep your company at the forefront of the prospect's mind. They keep seeing your name, logo and excerpt pop up everywhere. It's only a matter of time before they return.
2. Content Marketing. Marketing your business with high-quality content has been around since the dawn of the Internet. However, it existed only for a few select websites. Most websites would use underhanded SEO techniques involving low-quality articles to promote their businesses.
The sad thing is, it worked for quite some time. However, recent updates to Google’s search algorithm have ended this practice. Now, businesses are seeing that there is a very real need for high-quality content. Content marketing is the term used to describe using this high-quality content in a way that addresses your customers’ needs and establishes yourself as an authority.
3. Local Search Optimization. While high-quality content is the new focus for savvy online marketers, Search Engine Optimization (SEO) is still vitally important. You need to let Google know that you exist and that you are relevant for the keywords in question. One of the best methods of doing this is known as local search optimization.
Local search optimization is the practice of using cities at the end of a popular search term within your content. This helps make you more relevant for people searching, for example, ‘dentists in Ottawa.' If you are a dentist in Ottawa, or can help people find one, local search optimization is a potent online marketing trend for your business.
You Need These Online Marketing Trends
Each of these trends are accessible to any online business. Getting involved with display remarketing begins simply by setting up your ad accounts with Google and Facebook. Content marketing can be done by writing content that is valuable to your readers (solves a problem, is informational or entertaining). Local search optimization can be easily accomplished by adding city names to your primary keywords. Don’t miss out on these new trends!