It is no secret that engaging, informative content is what Google thrives on. After all, think about your own search preferences. When you need to find something effectively on the internet, you want solid information versus a poorly written document on the topic at hand.
This rings true when it comes to utilizing SEO for your own website. In order for your page to rank higher than that of your competitor, you need to be including information that people truly want to read. Here are three reasons using engaging content can easily boost your SEO rank.
#1: Great Content Allows for More SEO
Think about this for a moment, which has a greater opportunity for you to add more SEO keywords? A 750 word article or a 250 word article? The longer one, of course!
By creating interesting and informative content, you are also creating longer content. This allows for more keyword uses, more information to be shared, and more opportunities for the search engines to find a reason to add you to their listings.
#2: Great Content Keeps Readers Wanting More
Great content also helps readers to want to come back to see more. The more popular a website becomes through visits once it has made it on the search engine list, the higher it will start to rank. In addition, interesting content also has a good chance of being linked to via social media websites, such as Facebook or Twitter. Google and other search engines love social media linking, making your page more apt to have an increased SEO presence.
#3: Great Content is Often Evergreen
The best part about engaging content is that it quickly becomes evergreen. Simply put, this means that it stays on the web for years to come and can be relevant in the future. A web searcher may even see it four, five, six, or more years from the date it is posted and share it with friends. Talk about having an added benefit long after initial creation!
One of the best ways to increase your SEO rank and authority is through engaging and informative content that people actually want to read. Are you utilizing this as part of your local SEO marketing strategy?