Local search marketing is more than just integrating carefully researched keywords into your business blog and website — it also includes being on top of the latest tech trends and adapting your strategy to make it work for new devices and search tactics.
Being social is important in business; in fact, smartphone users are constantly connected to networking platforms such as Facebook, Twitter and Google Plus, making it essential for you to have an established presence.
Besides working keywords into your social media posts, linking to your website and gaining the attention of potential customers with new developments such as Facebook's Nearby tool, having a strong profile can help boost your search rankings, making it an essential component of your local SEO strategy.
However, just because you're readying yourself for smartphone users doesn't mean you should neglect those who have tablets. A comScore survey revealed that a quarter of smartphone owners also use a tablet, making it an essential audience to attract. Don't forget to optimize your site for all devices, use strong SEO tactics and make your pages easy to navigate for those not using PCs.