With the recent release of the iPhone 5, Apple planned on making its debut into the world of mapping. However, its entry into the market probably wasn't nearly as smooth as anticipated. Rather than presenting iPhone 5 users with a solid mapping system, it was quickly discovered that the maps were full of flaws, wrong directions and missing streets.
Google is taking advantage of the recent Apple blunder, and small businesses can as well. With the problems surrounding the Apple mapping system, users will likely be heading to Google Maps for more accurate directions and local listings. If your business isn't using Google Maps to boost local search marketing, now is the perfect time to get started.
Apple users going to Google Maps
Apple is scrambling to make up for its mistake, and CEO Tim Cook released a statement apologizing to users, promising an updated mapping system would make an appearance.
"Everything we do at Apple is aimed at making our products the best in the world," Cook's statement read. "We know that you expect that from us, and we will keep working nonstop until Maps lives up to the same incredibly high standard."
While the Apple team struggles to create a better version of Apple Maps, Google is updating its systems to make them even more user-friendly and widely available. Because many iPhone users are now using Google for accurate directions and local searches, it's important to get your business on Google Maps for maximum exposure.
Getting noticed with Google Maps
Google Maps marketing may just be the next big thing for small businesses. Once you've added and verified your business, users will be able to locate it when conducting local searches.
As more people head directly to search engines instead of newspapers and phone books for local information, a strong web presence is important. As one of the industry giants, Google is where you have the potential to make an impression on consumers if your business is easily searchable.
If you want to provide users with even more information besides your location, include even more that will draw customers to your location. Whether it's a photo of your famous pasta dish, glowing reviews from your regular customers or descriptions of your drink specials, it's a good idea to give searchers some extra information to draw them in. Google Maps may be just what your business needs to jump-start sales and find new local customers.