While some think of Pinterest as nothing more than a quickly fading social media platform used merely to find decorating ideas or craft projects, the site can actually help your local internet marketing strategy and increase your online presence.
According to a comScore survey, Pinterest is a fairly heavily trafficked social media site. Data from the study showed users averaged 89 minutes per month on the website, making it much more highly used than Twitter, which came in at 21 minutes per month, and Google Plus, on which users spend an average of only 3 minutes per month.
Now that you're aware of the value of the site for SEO, you can optimize it for search to help ensure web users can find it when they conduct a query. After you double-check to be certain your profile is set up for business use, you can start adding keywords to your pins and boards, making them visible to those searching for those terms. This can increase your SEO and presence in search engines, in addition to making your profile more visible to those who may be conducting a search via Pinterest.