If you thought geo-rankings had nothing to do with your local SEO strategy, you'll probably need to rethink your techniques. New research has revealed your web ranking may change based on where your searchers are located, according to Search Engine Watch. This can result in many missed opportunities, because prospects located in a different town may completely miss your site when searching. You want your business to rank highly no matter where a potential consumer is conducting his or her search.
When a website ranks in Google's top 30 results for one location, 69 percent of the time the same keyword search won't reveal the same results for other areas. This means if a consumer in Los Angeles finds your website in the top of his or her search results, there is a 69 percent chance a searcher in San Francisco won't find your site as easily.
This can be big news for search marketers that have businesses located in more than one place. After all, you don't want your site to rank highly in only one city when you may be operating in multiple areas. You may notice this problem if some of your operations aren't performing as well as the rest, or if consumers seem to have a hard time finding your business in some cities.
Fixing the problem
Now that you know why some of your locations may not be performing as well as the rest, it's time to make the necessary adjustments to ensure you build the web presence of your underperforming stores. With a little updating, it is possible to help increase web presence in areas where your business' geo-rankings are low.
You may want to up your SEO efforts in underperforming cities, especially if you have separate websites for each of your locations. Post new blog content, photos and videos more frequently and tie in important keywords that get the most hits. Adding a new keyword may work to your advantage, especially if you have a large competitor that has your main keywords cornered in an underperforming market. By adding a new search term and making it prominent on your website, you may stand out against a local competitor that isn't focusing on that phrase, making your site more likely to jump out at searchers using other terms.