Get started on image SEO

Get started on image SEO

Content Writer: Matt Rowe Matt Rowe Chief Technical Officer

Local search optimization isn't just about your content, keywords and presence on social websites. If you think you've completely exhausted your options by trying all of these tricks, there's probably one you haven't thought of yet - using web images to increase your local SEO efforts.

Many business owners know that by including images on their websites, they can gain customer attention and interest. A picture breaks up a full page of copy and can say more about a business than paragraphs of text can. You can promote your business through blog posts and informative content, but a photo of one of your best-selling pasta dishes, a crowd at your bar or actual employees at work tell a story - and you can use these stories to further promote your SEO efforts.

Make images work for you
Search engines aren't magic - they don't know what a photo is unless you tell them. Similarly to how you optimize pages for SEO, you can make your pictures SEO friendly and make them stand out in Google Image searches. Optimizing images for SEO can even help your site stand out in regular text searches if done correctly.

Before you upload a photo to your website, you need to rename it. A random combination of letters and numbers won't help, so create a picture title using descriptive keywords. A concise, relevant name that describes the image is the first step in making image SEO part of your local search strategy.

You'll also need to work on the alternative text (aka "alt tags") and image title tags for this method to work effectively. Use these tags as opportunities to add keywords and give search engine crawlers some extra content to latch onto. Again, make sure these fields are descriptive, keyword-rich and accurately describe the picture so search engines can use this information to find your site.

What not to do
Like traditional text SEO, some image SEO techniques are frowned upon and may do more harm than good. You wouldn't go about stuffing every keyword possible into the first sentence of every blog post you write, and you shouldn't do that when tagging your images, either. There's a benefit in accurately describing an image with a keyword, but if you're cramming 10 keywords into each tag, you're probably not doing your search strategy any favors.

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