While you may have thought your blog posts and website content were the only components affecting your local SEO, that is untrue. Your business can move into the future using video, but you may question its value to your carefully planned local search optimization techniques. However, video SEO can be a great way to increase rankings and get more attention on the web. According to a recent Business 2 Community article, properly optimizing your video posts increases your chances of landing on the first page of Google's search results by 53 times.
You may have noticed that many companies are starting to use promotional videos to gain the attention of consumers. These videos are often nothing like traditional advertisements, as many marketers have come to the realization that younger generations aren't interested in sharing and promoting stereotypical commercials. However, by posting unique, engaging videos, they are better able to make a connection with customers and possibly even increase their SEO.
Increasing your rankings with optimized videos
If you're already using videos and don't know how to optimize, or if you want to get started on this increasingly popular technique, it's fairly simple to do. Consider the strategies you use to optimize your blog posts, website and images - optimizing video won't be too difficult if you're already working on these aspects of your SEO.
You'll want to start by considering your video's title, no matter if you're posting it to your own website or a video-sharing site such as YouTube. If should be engaging and interesting but accurately describe the piece. Don't forget to use some of your most successful keywords in the title to ensure searchers can find it easily.
Optimize in every area you can - that includes the filename and video description - and include a link back to your website if you're posting the video on an outside platform.
If you choose to post the video to your own website, there are a few more steps you can take to make it local search friendly and try to increase your search rankings. Business 2 Community advocates developing a video sitemap to assist search engines in finding and displaying your piece to searchers, but you can also post a transcript of the video on your site so search engines have even more keyword-rich content to lead potential clients to your video.