After Apple decided to take Google Maps off its devices and the Apple Maps application made a disastrous debut, it wasn't clear which mobile mapping service would take the top spot for both web searchers and local SEO marketers. However, while Apple has yet to make many of the significant changes necessary to its application, Google appears to be ready to launch a new service for iOS users.
According to The Wall Street Journal, Google is in the process of testing its brand-new iPhone application and plans to submit it for approval to the Apple iTunes store. If accepted, this would mean the millions of iOS users frustrated by the inaccurate Apple Maps app preloaded on their device would now have the option to download the well-established Google Maps app. Business owners could benefit from this because it will mean Apple users will now be able to use Google Maps to find their businesses through the application.
Updating your Google Maps presence
If Google Maps is made available to iOS users once more, you'll need to make sure your business is present on the app to ensure everyone who downloads the service is able to find your company. After all, with so many people conducting local searches each day, you're missing out on potential customers if your Google Maps presence isn't up-to-date. To make the most of your local search marketing, you should already be available on Google Maps; if you aren't, now is definitely the time to start.
Take a look at your company's presence on Google Maps and ensure it's updated and filled with the most recent information to ensure searchers find all relevant information they may need. You should ensure all of your contact information is correct - you don't want a detail like a phone number or website to be incorrect if users want to contact your business or learn more about your company.
Google Maps also gives your business the opportunity to add photos or gain reviews from customers. These details can also be valuable to those searching the web for a local business, and positive information can help you to lure in new consumers. The more potential clients learn about your business online, the more likely they may be to check it out for themselves.