If you thought you didn't need to change up your local search strategy for the holidays, you may want to reconsider. With more people turning to the web for everything from gift ideas to holiday deals, your online strategy will need to be strong to ensure you get any extra attention from search results.
Google released holiday search statistics that are extremely attractive to marketers using local SEO tactics. According to this data, 80 percent of shoppers will conduct online research before making a purchase during the holidays, meaning the potential for new consumers to find your website could increase. Online shopping is becoming more integrated with in-store shopping, therefore it's essential to make sure customers can easily find your business online.
Shoppers aren't just using the web to find information - they're also using it to figure out what to buy for a loved one. According to the data, 37 percent of consumers conduct searches in order to find ideas for holiday purchases.
With so many people using search engines to assist with holiday shopping, it's important for business owners to keep up the best SEO practices - keyword implementation, frequent updates and unique content - in order to see a benefit this year.