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Marketers need to prepare for increase in mobile techniques

As mobile devices become more popular, more companies are focusing their advertising efforts on local search marketing, social media and other tactics often employed by smartphone and tablet users. With the country's growing access to the web and mobile devices, more people are turning to the internet to find local businesses, learn more about specific companies and access vital information.

Recent analysis by technology research firm TechNavio revealed interactive mobile and social media marketing spending is projected to grow at a compound annual growth rate of 28.48 percent from 2012 to 2016. A key element in the strong growth seen in this area will be the continually increasing popularity of mobile devices that customers use at home, at work and while on the go.

Some business owners may be concerned about how they'll continue to earn new customers without strong tech skills or web-savvy employees to help them with marketing that is easily accessed via mobile devices. However, it's entirely possible for even inexperienced marketers to help their firm's online presence grow and remain smartphone- and tablet-friendly.

Social media
Entrepreneurs who are already on popular social platforms such as Facebook, Twitter and Google Plus are on track with their local marketing, but those who aren't need to get started with this tactic immediately. Being present on these networking sites allows users searching locally to find new businesses and see what their friends think about certain companies before dropping by. Because so many with smartphones and tablets are constantly connected to these sites via apps and continually check for updates throughout the day, it's imperative to have profiles set up and make frequent updates so other users can see what your business is up to or what new promotions it is offering.

Blogging
It may sound difficult to put together a blog that will get lots of attention on the web, but even less-experienced business owners can manage to do so without too much trouble. It may take some practice, but it's not too difficult to get started blogging and learn how to make a site SEO-friendly and entertaining for mobile visitors.

If you make sure your blog is optimized for mobile users and employs critical local SEO tactics such as strong keyword use, positive linking practices and consistent updates, you may be able to gain a following of smartphone and tablet users. Using such techniques can help ensure those searching for and finding your website aren't deterred by a hard-to-read format that's only designed for PC users.

Content Writer: Matt Rowe Matt Rowe Chief Technical Officer

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