Most business owners are rapidly learning that to get the most out of their local SEO, they need to get involved with the growing mobile device trend. With so many people using smartphones and tablets while on-the-go, it's becoming critical to keep consumers engaged with mobile-optimized search strategies.
Recently released data from the International Data Corporation Worldwide New Media Market Model indicates that consumers are more rapidly moving away from traditional searches than previously thought. The numbers indicate that the number of PC users will continue to fall, while the number of mobile users will keep growing every year. It is expected that by 2015, more U.S. consumers will be using the web through their mobile devices than PCs.
So what does this mean for business owners, especially those who already knew mobile search was important to their bottom line? Just because a company is already engaged in mobile search tactics doesn't mean they should stop now. Businesses need to keep up with their mobile SEO strategies; continue to update their smartphone-friendly sites; establish a strong presence on often-used mapping applications; and stay on top of Facebook, Twitter and Foursquare accounts, which are often used on mobile devices. There's no such thing as being too mobile-focused - with the number of consumers using this technology now and in the future, it will be critical for businesses to survive and find new customers.