Local search marketing has become an important issue for most small companies. Businesses that rely on foot traffic may have found that the number of customers who wander through their door has dwindled in the past few years. This may be because consumers are increasingly relying upon local searches to find new businesses.
A 2011 Harris Interactive survey indicated that 59 percent of consumers go directly to search engines when looking for information about a local business. Less than 10 percent of respondents go to the physical store before searching for the company on the web.
With so many potential clients searching for local businesses, it is more important than ever to have a strong web presence and brush up on your SEO techniques. But keeping your SEO up-to-date may not be enough - it's also vital to make sure you're optimizing your search criteria for mobile users.
As smartphones become more prevalent, it's critical to cater to individuals who conduct mobile searches. Your web presence shouldn't just be established - it should also be smartphone-friendly and allow those searching on small screens to easily find your business. The world may have changed since a business opened, but that doesn't mean a company can't alter its SEO techniques to keep up with the times.