Nearly every business is on Facebook these days - after all, it's a valuable tool for local search marketing. If you've held off on creating a Facebook page for your business, it may be time to consider the advantages a profile can give your company. Aside from allowing potential customers to easily find and interact with your business, Facebook can also help your current SEO strategy.
Links are a great way to build traffic through your Facebook profile, and you can improve your search engine rankings by posting links to quality sites. Include links to your company website, other company social profiles and other relevant websites. Aside from boosting your search results, this can also help drive traffic to your website when other Facebook users click your links.
Make it easy for Facebook users to find your page by including important keywords in your profile. In the "About" section, you can briefly describe your business using keyword-rich text. You can also add other information to your profile, and integrating keywords throughout that information is key to making it SEO friendly.
Your clients are on Facebook in order to be involved and engaged, so get them excited about your page. Post fun, interesting content so more users will "like" your company's profile. The more fans you have, the better you'll be able to rank in searches.