Infographics are a fantastic way to grab the attention of potential consumers. With appealing visuals, plenty of data and statistics and an easy-to-read format, they can be great for any business owner. However, many who wish to use infographics are deterred because they assume the images will not help increase their local SEO. But it is possible to create an infographic that will attract customers, get your information across and still work for your SEO strategy.
Ensure your practices are up-to-date
You can't make an infographic work toward your local search marketing if you aren't already optimizing your web presence to its full potential. Keep SEO best practices in mind whenever you make website updates or post new content. Write interesting, unique, keyword-rich blog posts on a regular basis; establish good linking habits; be careful to avoid over-optimizing your keywords, which can seem spammy; and maintain active profiles on social media websites.
Once you've gone through your website to ensure it is getting the optimization it needs, you can get started on creating and posting infographics. You'll need to be certain your piece is easy to read, contains interesting statistics and graphics and will be of interest to consumers. If your infographic is visually exciting and provides users with important information, consumers are more likely to share it on social media sites or via email, which can further increase your potential to gain new customers.
After you determine on which page you'd like to post your infographic, you should ensure there is some sort of keyword-rich, descriptive text that accurately sums up the graphic and will help lead searchers right to your page. Depending on the content of the piece, you may want to alter your keyword strategy to ensure those conducting a search can find the infographic. If you're uploading your infographic as an image, ensure the filename is keyword-optimized and the caption also includes a term you believe searchers will use.
Once you've posted your infographic to your website and made certain you've included keywords at all points possible, it's time to promote the piece via social media. Infographics are commonly shared on social sites, so it's important to establish a strong presence for the piece on Facebook, Google Plus and Twitter. This will help ensure potential customers have access to the information and are able to share your infographic with their social followers.