If you're running a restaurant, you know how hard it can be to get new customers through the door. If you're not using local search engine optimization strategies, you're likely seeing even fewer patrons than you used to. For a local restaurant to be successful, it needs to implement some great SEO strategies and boost its web presence. With more people conducting local searches to find the best hot spots in their areas, ranking well in search results is key to business success.
You may be familiar with SEO and think that in order to market your restaurant, all you need to do is throw some relevant, local keywords on your main webpage. Unfortunately, SEO and local search marketing aren't quite that easy. While it's certainly important to include local keywords in the content you put out on the web, it's only the first step in creating an SEO strategy that will help new patrons discover your restaurant.
What to post
If there's more to SEO than just local keywords, what are you supposed to put online to ensure customers can easily find your business? You can post nearly anything to build your web presence and draw in new diners, according to Restaurant Engine. A business blog that features new menu items, restaurant events or other local news can be optimized with keywords to make your website stand out during a search. But don't stop there - post photos of dishes, new renovations or even a video of your top bartender mixing drinks. Not only will you be giving web visitors a peek inside your restaurant, you're also getting points from Google for posting new content.
If you thought new content stopped there, think again. One of the most important things a restaurant can have is great reviews, so start posting customer comments praising your recipes, atmosphere and great service. Not only can this boost your SEO strategy, it can also lure in more new diners.
Now that you're on your way to posting great content to increase your search relevance, customers may click through to your site more than usual. You want to keep them interested, and even if your blog posts and photos are great, a poor user experience can cause any viewer to exit a site.
Keep up with the times and make sure your website is mobile friendly. With more people searching for local restaurants on their smartphones when they're on-the-go, it's crucial to keep mobile users happy with your web experience.