When you employ tactics meant to increase your local search engine optimization efforts, you're probably considering the tactics advised by the search engine you use most frequently. However, you may do well to consider that not all of your potential customers will be using the same engine, and you will want to ensure those using different platforms can still find your business website easily in search results.
A recent survey by digital analytics firm comScore revealed which engines are receiving the most traffic, meaning you may need to adjust your tactics or compare your rankings in different engines to ensure you're ranking well in all of them. If not, you may need to update your local SEO strategies.
Search engine rankings revealed
Perhaps unsurprisingly, the top ranked search engine is Google. The internet giant handled 67 percent of all search traffic in November, moving up 0.1 percentage points. In second place was Microsoft's search engine Bing, which also gained some market share in November. The platform earned 0.2 percentage points, making it responsible for 16.2 percent of search traffic last month.
As a result of the November numbers, both Google and Bing have reached new records in terms of market share and have emerged as the top two players in the search engine industry.
While Yahoo came in third with 12.1 percent, it experienced a drop of 0.1 points. However, it wasn't the only search engine to see a lag in search traffic - Ask.com and AOL also slipped 0.2 and 0.1 points, respectively. These two networks make up for only 3 and 1.7 percent of market share, signaling that they may not be true competitors for giants like Google and Bing.
Achieving high rankings in the top search engines
With this knowledge in mind, you should compare your rankings in Google, Bing and Yahoo to determine if you're accurately getting your content across all platforms and remaining visible to consumers.
After checking your rankings and determining if there are any new keywords you ought to be using in your SEO campaign, ensure you're using the tactics Google and Bing encourage webmasters to employ. Keep keyword use consistent, post content frequently, be active on social media websites and determine if you can fill a specific niche that is currently underrepresented and in need of quality content and a local authority.