Webpage speed can impact SEO results

Webpage speed can impact SEO results

Content Writer: Matt Rowe Matt Rowe Chief Technical Officer

The speed of a company website is crucial when customers are completing a local search. Because many people have become accustomed to instant gratification, it's important to get them the information they need quickly and efficiently.

No client will wait five minutes for a page to load, and no company wants to keep its consumers waiting too long for anything. It turns out not only does webpage speed impact viewer experience, it also impacts SEO results. When pages take too long to load, it is punished by being pushed down in rankings. If your site takes a few moments to load, don't panic. There are a few different ways you can update your pages and optimize them so they're speedier and, therefore, more SEO-friendly.

If your website has pages that are slow to load, take a close look at them and try to determine why. Are you using important text as a graphic to draw attention to it? If so, you can improve speed and SEO rankings by getting rid of those graphics where possible and using text instead.

Images are another downfall when it comes to a page's loading time. If your images are big and high-quality, you may find that pages take an excruciatingly long time to fully load. Make sure your pictures are optimized for the web, so they are sized and formatted correctly. If you stick with basic file formats when uploading those pictures, it will also help to shorten the time it takes for your pages to fully appear.

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