Most business owners know that good local search practices - keyword optimization, consistent blogging, unique content and lots of links - can result in their pages ranking higher in search engine results. However, Search Engine Land recently revealed some businesses are using a strategy known as semantic SEO to up their search game even more.
Semantic SEO isn't only about keywords, links and useful content - it seeks to understand a searcher's intent, or the meaning behind their web search. This means that while it's important for businesses to remain focused on proven techniques, it won't hurt to optimize your pages for semantic SEO as well.
According to Search Engine Land, by putting more of a focus on semantic SEO, you'll need to pay more attention to the vocabulary and syntax for structured data. This information is what will help search engines determine exactly what your pages mean and help consumers find them. Business owners hoping to employ this strategy will need to determine which vocabulary terms and syntax, known as semantic markup, will help their pages convey the most to search engines and implement these throughout their pages, similar to normal keywords. Even though it may take time, doing so correctly could give some sites a major boost in search results.