Social media is one of the most powerful tools available to business owners to increase the visibility of their business. According to a report published by ICT in 2013, 40% of the total world population has an Internet connection. That equates to 2.7 billion people accessing and surfing the Internet. Therefore, marketing focused on social media can help businesses reach an insane number of online users.
A recent article in RevNews discussed some of the free ways to make your business more visible online. This means that even businesses with small advertising budgets can find ways to increase their online visibility. There is a handful of really popular social media sites that encourage business owners to take advantage of their platform. Facebook, Pinterest, Twitter, and Google + are four examples. If you have business Facebook and Twitter accounts, considers using Hashtags. Hashtags are similar to keywords but work with social media. A great resource for understanding the way Hashtags work on social media is 5 ways to use Facebook Hashtags. This article provides a good basic understanding of Hashtags and how they can be used to increase exposure to your business and products. Google Plus is another social media site that business owners should take advantage of.
The Benefits of Google Plus
Using Google Plus helps identify your authority on a subject. One of the things that search engines measure and then use to promote pages is user preference or quality, reader experience. Google Plus is a tool that not only helps search engines see how readers respond to your page, but also allows readers to see how well people respond to your page. Quality content with social media ties reflects a positive user response, which can boost your page position in online search results. Google Plus also offers communities which allow businesses to interact with people who are interested in their topics. Whatever it is that you sell, you can find a community to participate in and boost your exposure to new clients. Google Plus also offers hangouts so you can host a hangout and talk directly with people who are interested in your products or services. This allows immediate reactions to your products, business, and marketing from your online customer base. It also allows businesses to pitch ideas to customers. Gathering valuable data that can influence social media marketing is incredibly important. Having the ability to run contests that promote special products or services not only increases your business's visibility, but also allows you to reward your customers.
Google Plus offers users a lot of control that builds up customer response and increases the positive attributes of your business. It also helps you improve the quality reader response in ways that other tools cannot. Running a positive and friendly Google Plus business page gives you control of your online presence and the way it ties into your website. Google Plus is a great tool that business owners should embrace.