Social media has become a powerhouse when it comes to marketing your business. And with so many new platforms entering the scene, it's hard to predict which are the best and where you should spend your time and money.
You, of course, want to concentrate your efforts on the social media platform that's going to bring you the highest return on your investment. The benefits of social media are huge and can become your biggest earners, especially if any of your content goes viral.
- Viral social media will improve your social signals which in turn will help your search engine rankings
- It will help build your brand
- Word-of-mouth advertising becomes passive
- It helps you become an authority in your industry, which builds customer loyalty and trust
- Social media will give you a further reach for your advertising efforts
- It's also one of the main ranking factors when it comes to SEO
The Top Four Social Media Sites (Other than Facebook & Twitter) that Will Dominate in 2014
Implementing social media to your inbound marketing strategy is no longer a matter of whether or not you should include it. It's an absolute necessity. Social media has the potential of giving you the highest return on your investment, more than any other advertising source available. Therefore, let's talk about the social media sites that will dominate in 2014 and why.
1. LinkedIn: LinkedIn is the number one social networking site for professionals. LinkedIn is not just a professional networking site. It's also one of the largest sources of content creation and curation. Who knew?
2. Google +: Google +, while it doesn't have the following that Facebook and Twitter have, is well ahead of the others when it comes to active monthly users. The Google + platform is an absolute goldmine when it comes to marketing because of the wealth of personal information it gathers. And it's the closest thing to a one size fits all social platform out there. Not to mention Google Authorship, which is a blog post in itself.
3. Pinterest: Pinterest was originally thought of as a "women's" website. However, visual content is becoming increasingly popular and Pinterest is losing that "women only" reputation in favor of a more versatile network. Many businesses are now using Pinterest as an integral part of their inbound marketing strategy.
4. Instagram & Vine: These micro-video sites are seeing huge increases in use. Especially since the recent addition of the video sharing feature. People are more likely to create and share a quick six-second video from their smartphones than the traditional three-minute videos of old.
There are many more social media platforms that could fit into best and worst categories for 2014. In fact, Facebook is, has been, and probably always will be the biggest social media platform available. However, social media is an ever-changing beast that has a mind of its own. Therefore, you should find a platform that best fits your business and your brand, then work it to its fullest potential. After that, it's all just rinse and repeat.