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Following fails: Reasons Twitter users unfollow

We all want followers on Twitter. Whether you're a business that hopes to create buzz about a product or service to a large group of people, or an entrepreneur trying to get noticed and gain recognition, seeing your follower figure rise is the equivalent to a digital ego boost.

However, there are certain actions people and businesses take that can turn off potential followers, lowering the amount of people who read your messages and thus, the importance of your tweets. To put a modern twist on an old adage - if you click send on a Twitter post but no one is around to read it, does it make a sound?

An infographic for a recent study from WhiteFireSEO suggests that the biggest reason people unfollow a Twitter user is because of oversharing (66 percent). Nobody wants their stream clogged with constant tweets from one person - especially if those tweets don't bring anything unique/funny/interesting to the table.

The second most popular reason for unfollowing someone is because their tweets appear automated.

Fast Company points to an example of a company called Von Zipper (@VonZipperUSA) which posted a message on Twitter asking for a recent update to get 1,000 "Likes." This is poor form, as Twitter followers obviously can't "Like" your post unless they're also friends with you on Facebook. Using "cross-pollinating" language shows that you're not taking the time to personalize your message for specific platforms, and suggests a lack of effort.

Along those same lines is the fact that 47 percent of WhiteFire respondents unfollowed because a person shared the same link multiple times. Again, this clogs up a user's feed and is redundant.

Thirty-eight percent of respondents unfollowed because the account simply wasn't tweeting.

"Twitter is about good dialogue, having a conversation," Fast Company explains. "Don't sweat it if you can't reply to every single person all the time, but at least try."

Finally, 34 percent of WhiteFire respondents unfollowed because the tweeter posted too much about him or herself. This correlates to what Fast Company calls "the self-congratulatory retweet," in which a follower's compliment gets retweeted without a "thank you." This shows hubris and the lack of gratitude could be a turn-off to your audience. 

Content Writer: Aaron Boggs Aaron Boggs President

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