Pinterest popularity continues to rise

Pinterest popularity continues to rise

Content Writer: Matt Rowe Matt Rowe Chief Technical Officer

If you're in retail and you haven't hopped on the Pinterest bandwagon yet, now is as good a time as ever, given its current status among other social networks.

Search Engine Watch cites a recent Experian report which revealed Pinterest to be the third most popular social networking site in the U.S., vaulting LinkedIn and trailing only Facebook and Twitter.

"As communities become less about friends and more about common interests, retail brands in particular need to take note if they want to make more meaningful connections with their customers," the company states, as quoted by the news source.

Pinterest amassed 21.5 million visits for the week ending January 28, 2012 - trumping its traffic from six months ago by nearly 30 times.

Pinterest's user base is predominantly female (60 percent), while 55 percent of members are between the ages of 25 and 44. What's more, Pinterest users are primarily located in California and Texas, and generally present a different profile compared to the typical social network user on Facebook or Twitter.

The Boston Herald points to a similar report from Alexa, which ranked Pinterest fourth among social networks behind LinkedIn. It did rank ahead of sites such as PayPal, ESPN and The Huffington Post, however.

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