Facebook is the No. 1 social media network - and will likely remain so for the foreseeable future - but Mashable recently pointed out some distinct advantages Google Plus will have when it rolls out its brand pages.
The news source notes in a separate article that the search engine giant plans to open branding capabilities to all companies "any day now." If your company isn't on Google Plus yet, here are a few reasons why it should be.
Given Google's reputation as the top search engine, brand pages will certainly see more search benefits, such as higher click-through rates and page rank priority. Furthermore, the design of Google's pages has more white space on each side, which may allow for custom skins and more display area for rich media ads.
In addition, your company will likely be able to monitor return on investment and customer engagement better because of the "inevitable" integration of Google Analytics.
Another advantage, pointed out by Colin Murphy, director of social for thought leadership partner Skinny, is that users are less likely to be bombarded with messages they don't care about - a common occurrence on both Facebook and Twtter. Murphy notes that if brand pages utilize public circles, administrators can regulate what information is sent out to users.