One of the hottest trends in mobile marketing is allowing customers to check into your location via social media. Often, this is done through free smartphone apps, including Facebook and Foursquare. By sharing with friends the exact locations customers frequent, they are often giving a 'word-of-mouth' endorsement about your brand and/or business.
What Incentives Should Your Provide?
Some companies are taking this marketing trend a bit further. They are offering incentives to patrons for utilizing these services, which often count the number of people who have checked into a business location and display it publicly. This can often include:
- Free items and/or discounts for anyone who checks in at their location
- Entries into a specific contest for a large prize per location check in
- Offering exclusive deals to those who have checked in previously for an upcoming sale or event
Foursquare even has a feature called the "Mayor" of each business location. The person given this title is one who has the most check ins at the particular location within the past calendar month. Many companies utilizing this marketing strategy, both local and national, choose to give the person with this title a prize, incentive, or more.
Does This Work?
Yes. Allowing customers to check in gives you free advertising through their desire to obtain free stuff. It's a win-win for both sides.
How to Get Started
If you have a Facebook page for your business already (and we hope you do!) any user can check in at your location. Foursquare allows companies to search to see if they have had any past check ins and then setup a business account to monitor future visits.
Not sure where to begin incorporating check ins for social media engagement? RevLocal's staff can offers suggestions, tips, and more. Contact us to get started today.