Social media, and communications in general, is changing rapidly, and individuals hoping to increase public recognition and maintain a high-quality brand should embrace the future.
New channels are opening, and PR pros are ready to deal with the public. Many professionals are well-versed in media relations already, and newly developed networks are important for maintaining a business while increasing value. Talking directly to customers is always a benefit, and with websites like Facebook and Twitter, it’s a reality yet to be fully capitalized.
Public relations teams work closely with marketing teams already, and the two have gained steam within social media channels, gained opportunities to show returns on investment, and worked with paid media. While social media advertising is vital for connecting directly with potential clients, its real value is derived from its potential within customer retention realms.
Social media and networks are rapidly evolving, and the world is about to experience a convergence. When practices merge, communicators will begin to both use and maximize all avenues, and normally social roles will likely evolve into widespread communications roles, bringing years of marketing, PR and communications experience into a spearhead.
Do you hear opportunities knocking? You should. It seems like the social media era is dawning, and firms will likely evolve from singular “social media expert” reliance to entire paid media, influencer relations and public relations departments; not regular, pre-existing-sized departments, either.
It’s time to take advantage of change, and it’s time to shine within every realm—not just PR. Social media and marketing communications have gained ground within many platforms, and they’ve been supplied with healthy budgets for future prospects. SocialMediaMarketing.org thinks social media is “the new way to advertise,” and they’re probably right. Social media marketing reduces a number of risks, and individuals are utilizing online resources for more than just email access.
While the social network age may be slowing down, disconnected and narrow-social-leader business designs will soon see a paradigm shift. Modern social media leaders will be required to possess old-school communication pro tactics, and they’ll need a diligent and accepting approach to digital marketing. The future seems bright, and it’s time to get a head start.