According to the Census Bureau, in 2010, of the 28 million small businesses in the U.S., more than three-quarters of these businesses were self-employed, single person companies.
These self-employed business owners are juggling everything from marketing to service to sales. If you have a small or medium-sized business (SMBs), use social media to stay in touch with your clientele.
In November 2013, LinkedIn and the research firm TNS conducted a survey of almost 1,000 U.S. and Canadian SMBs. The survey pertained to small and medium businesses social media practices. The survey discovered that more than 80 percent of SMBs are actively using social media. Many of these businesses see their social media presence as a way to maintain brand presence, as well as a tool for lead generation.
Social Media Presence Offers Growth
The survey states that three out of five businesses were in growth mode. These businesses showed an increase in revenue from one year to the next. One in six of these businesses experienced a significant growth in revenue. More than 70 percent of these businesses decided to increase their social media presence. LinkedIn states that this demonstrates a high correlation between significant business growth and social media.
What Social Media Can Do for You
Brand building is one of the best ways to use social media. With great content, you can build your brand’s reputation.
An old marketing adage states that it takes consumers as many as eight exposures to a product before they decide to purchase it. With social media, you remind consumers repeatedly what you offer.
Cultivate community with social media. Once clients start to follow you, you have instant access to them. This is a great way to find out what they like and do not like. Instead of paying for market research, you can create a dialog with your clients through social media. This substantially shortens your sales time.
Social media is a powerful tool for consultants, speakers, authors, coaches and any other business that offers services.
Once you have a sizable social media audience, you can attract new customers and numerous opportunities.
When you share videos, blog posts or other content from your website, you are giving your followers a reason to click through and visit your site. You can take advantage of this opportunity and inspire your visitors. Ask them to call and schedule their free consultation or offer a discount for becoming a member of your mailing list.