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Social Media Strategies for Small Business Owners

Leveraging your business is important in making sure you remain competitive in your field. Having a digital marketing strategy is a must, with a high emphasis on social media. Although utilizing social media can be beneficial, you should focus on your target market to achieve the best results. Here are a few social media strategies to get your campaign off to a great start:

· Be engaging

This is the key to attracting and keeping clients. Make sure your posts are relevant and you are engaging your audience.

· Use the tools that work for your industry

It’s best to utilize the social media networks that are being used by others in your field and industry. This opens the doors to more networking opportunities and helps your business gain a higher visibility. Using the right platform will put you in the midst of activity and get you the clients you desire.

· Maintain control

Delegate your social media to a team that will be able to stay on top of all your accounts. Not being able to track what’s being said or assist a client through social media will cast a negative light on your efforts. Using too many platforms will also cause quite a bit of chaos. Keep it simple and constructive for maximum benefits.

· Use video

You would be surprised what one video can do! Customers love to see instructional videos or fun snippets of what you do. Video is quickly becoming a necessity more than a want.

· Use your social media across all your marketing tools

On every piece of literature, every website, every radio spot and any other marketing tools you use, you should have your social media accounts front and center so potential clients will know how to reach you.

These tips will help you position your business to become a major contender in your field. Research, analyze and strategize. Those are the best things you can do!

Content Writer: Mike Cook Mike Cook Senior Director of Sales Support & Marketing

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