How to Use YouTube to Reach New Generations

How to Use YouTube to Reach New Generations


Content Writer: Anne Karasarides Anne Karasarides Content Marketing Intern

Did you know that by the beginning of 2019, YouTube had boasted 1.9 billion users?

YouTube has proven itself as not only a platform for influencers and videographers but also one for businesses. However, it's important to note that only nine percent of small businesses make use of the platform’s reach!

To understand just how important a platform like YouTube can be for your business, you should first have a grasp on your audience and customer base.

With Generation Z coming into age, they are beginning to engage with the products and services your business has to offer.

As of 2018, nearly 96 percent of internet users from the ages of 18 to 24 use YouTube, and this number decreased by only one percent for the age bracket of 25-34.

Clearly, YouTube is a powerhouse in the world of social media, but it is especially for this age range! In this way, YouTube proves to be a relevant way to engage with a new and growing customer base, a group we know as Generation Z.

There’s a lot to learn when it comes to marketing to Generation Z

So, how can you grow your page from here? We have three tips to help you out!

1. Focus on a keyword

By establishing a keyword for your video, you will be able to reach a more specified audience — one that fits the customer base for your business.

To get a better idea of which keywords best fit your niche, try using YouTube’s keyword resource tool.

Now make use of this keyword!

Referencing the keyword throughout the video is essential. By including your keyword in the audio script, it is likely that the video’s search ranking will increase.

 

2. Grab attention early

With only 12 seconds to keep Millennials’ attention and a whopping eight seconds for Generation Z, it’s essential to get your message across quickly.

Grab their attention in those first few seconds! Some of the best ways to do this are through introducing organized and creative content to your video.

Creating visual content in your videos that uses a cohesive color scheme, simple text and font and intentional, but sparing, illustration is essential to maintaining viewer attention.

Viewers don’t want to hear or see all the extra noise. Boil your main points down quickly and make sure those clear visuals do a lot of the talking.

3. Engagement is key

Just like other social media platforms, YouTube runs most effectively through both user and audience engagement.

A call-to-action is a way for you as the user to engage but also encourage your audience to do the same. This call-to-action means that you ask for viewers to like, comment, subscribe or share the video.

This not only increases current viewers’ interaction, but it also increases the chance of it meeting a new viewer and possible customer.

Remember, engagement goes both ways!

Give your viewers, aka prospective customers, the attention they deserve. Respond to their comments and ask for their suggestions in your video!

Care and connection are what you are showing.

A personal connection is proving more and more essential and YouTube is another outlet for achieving this.

More simply, engaging with viewers provides a sense of care. By responding and engaging, you are demonstrating the value you hold toward your customers and their opinions.

Final Thoughts

Don’t neglect the social outlets afforded to your business.

YouTube is yet another way to connect with both current and future customers, especially those in Generation Z who are coming into their consumer identity.

There are many elements to keep in mind when establishing your YouTube presence. But most importantly, make sure you understand your audience and the things they value in online content to stay productive and relevant with your social media use.


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