If you are new to pay per click advertising, you may find the whole process a bit overwhelming. Even if you have used pay per click before, there have been many changes, particularly over the last couple of years. Pay per click can be a powerful tool, but to get the most of it, there are things you should be doing...and should not be doing. Here are five things you need to know:
1. The Results Happen, but They Aren't Immediate
Pay per click advertising can have quick results, but they may not happen as fast as you think they will. In order to get the hang of this method, your first attempts may need some tweaking.
2. PPC is not Easy
The concept is simple enough, but the reality is that this type of advertising can be complicated. There are many aspects to address, and getting it right is sometimes easier said than done. With some practice, you will optimize results.
3. PPC Requires Maintenance
PPC is not a set and forget activity. Fortunately, there are analytic tools (like Reveal) to keep you informed of whether your efforts are working, whether they need correction and whether it's time to revisit and revamp them.
4. Keywords are Important, but so is Good Ad Copy and CTA
Choosing good keywords is just one aspect of PPC. Creating compelling ad copy, a killer call to action and having a great landing page are equally, and sometimes more, important than your keywords.
5. Your Budget may be too High or too Low
There are a surprising number of people out there who are spending way more money than they need to on their Pay per click ad campaigns. There are also many others who are underspending. We can help you decided the appropriate amount for your business.
PPC is an incredibly effective tool for marketing your business and generating traffic and sales. It is not something to just jump in to without you need a plan. Paid advertising should only represent part of your overall strategy. Inbound marketing tactics such as social media and content marketing should always be a priority.