Here's Your Digital Marketing News Roundup for May

From Google fighting back against scammers to Facebook adding a new Marketplace functionality for home contractors, there were a lot of great updates in the world of digital marketing in May 2018!

Read on to learn all the changes your business needs to know this month.

  1. Google is fighting back against scammers pretending to be Google.

Have you ever received a call from someone claiming to be from Google threatening to suspend your listings or promising to get you to the top of the search results?

This happens to lots of small businesses, and Google is fighting back. The search engine has a new tool you can use to report scammers, and the company is taking legal action against entities that have been running these scams on small businesses.

Google also announced the Google My Business Partners program, which is designed to help small business owners identify trustworthy agencies to help manage their listings, so keep an eye out for more about that!

  1. Google’s going to start notifying customers who leave a review on your listing once you reply.

The customer will receive an email five minutes after you reply, giving you time to edit your review response or correct any errors.

This is great news for local businesses since review responses can help you bring back about 70% of your unhappy customers! This will also help keep your business fresh and trustworthy in the minds of happy customers when they see that you’ve replied to a positive review they left.

  1. Facebook added a home services directory to its Marketplace.

Facebook recently found that people ask for recommendations for home services businesses more than any other type of business.

The social network is working with businesses like HomeAdvisor and Porch to bring this new functionality, which Facebook says will “provide an all-in-one place to complete your next home project — from proposal to completion.”