Marketers looking to increase a company's online presence can now receive free Google Place Page Marketing training to help them understand the latest trends and techniques. The tutorials help companies, business owners and marketing teams discover the many benefits of online marketing campaigns, and the value of working with SEO specialists to increase visibility and drive sales.
The various Google+ Local and Local Business Listing Optimization training programs provide participants with insight into changes recently made to Google's business listing directory. Formerly known as Google Places, Google+ Local allows companies to advertise their businesses using local SEO tactics and strategies, helping connect customers and enterprises in specific areas and industries online.
The tutorials explain to managers and marketers how businesses can optimize their listing placement on the website, and integrate social media strategies successfully to nurture growth into new markets. These goals can be achieved with the help of third party social media marketing providers, who have the knowledge and the experience to help any brand grow.
Many of these free tutorials not only discuss the importance of Google+ listings, but also how to increase SEO on websites for optimal listings on Bing and other search engines, while integrating a more social component into the SEO strategies. The training is especially valuable for companies that use social media to connect directly with consumers and are now looking to combine their SEO and social strategies into an all-encompassing policy. The training aims to help businesses achieve page one placement on search engine results through tweaks to their online strategies and maintain that standing in the long-term with help from third-party experts.
When developing a strategy to boost list rankings on Google, it is important for companies to understand the difference between Google+ Local Pages and Google+ Business Pages. Business 2 Community reported Google recently transitioned from offering Google Places for companies to list their operations online, to now offering either Google+ Local Pages or Google+ Business Pages. If a company already deployed a Google Places page, that information will be migrated to a Google+ Local Page. But companies could also opt to develop a Google+ Business Page located elsewhere.
According to Business 2 Community, Google+ Local Pages take a fresh approach to Google Places and include maps and scoring. It offers a directory listing for a business so customers can find and evaluate it faster. Google+ Business Pages are similar to the listings, but offer social features such as hangouts, postings, sharing, commenting and photos as well.