Google recently announced that a new tweak to its algorithm may greatly affect where your company's website ranks on its search results.
In an attempt to always provide the most up-to-date information, Google rectified its search tendencies to focus more on recent events or hot topics, regularly recurring events and sites with frequent updates.
"Different searches have different freshness needs," Google fellow Amit Singhal wrote. "This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches … and make sure you get the most up-to-the minute answers."
Google claims the move will affect around 35 percent of searches. The main impact, it seems, will be on websites or blogs that don't regularly update their content. Search Engine Watch explains that it's not always easy - or necessary - for some websites to make frequent updates, in which case a shift toward more evergreen posts may be your best bet, as these posts can stay relevant for years.
If you wish to find older information, you may now be required to set a specific date to bring back less-current results.