Your September Digital Marketing News Roundup

September is coming to an end and we wanted to update you on the digital marketing changes you need to know this month.

From Google celebrating its birthday and telling us what the future of search will hold to new Google My Business attributes and Instagram’s co-founders resigning, it’s been a big month. Here’s your digital marketing news for September 2018.

  1. Google turned 20 and told us what we can expect from the next 20 years.

It’s hard to believe that Google’s been around for 20 years! So much has changed with technology and search in that time, and Google has done its best to adapt. In fact, the search engine ran more than 200,00 experiments and made more than 2,400 changes to search last year alone.

And, as always, there’s more to come. Here’s what Google says we can expect from the next 20 years:

  • Moving toward journeys rather than searches
  • Finding a way to provide users with information without a search
  • Shifting to more visual ways to find info

Our tips: Future-Proof Digital Marketing Tips

  1. Google added the “Family-Led” attribute to Google My Business.

If your business is family owned and operated, you can now add this to your Google My Business profile. Adding this new attribute could set your business apart from the competition. Everyone loves to shop local, so showing who you are will make you stand out.

To add the icon, go into your Google My Business and click the Info tab. Scroll down until you find “add attributes” and click the pencil icon. Other new attributes include “Veteran-Led” and “Women-Led,” so add whichever applies to your business so you can stand out!

Our tips: Optimize Your Google My Business

  1. Your business’s Facebook Page might be able to join a group.

Facebook has started to allow some Pages to join groups. Once you’ve joined, you’ll be able to comment on posts.

This could be a good way to interact with local communities and find consumers in your area who might not see your business otherwise.

Our Tips: Improve Facebook Engagement and Get More Followers

  1. Instagram’s co-founders have resigned.

They’re also planning to leave Facebook soon. Kevin Systrom, one of the founders who’s leaving, released this statement on Instagram’s blog:

Mike and I are grateful for the last eight years at Instagram and six years with the Facebook team. We’ve grown from 13 people to over a thousand with offices around the world, all while building products used and loved by a community of over one billion. We’re now ready for our next chapter.

We’re not sure what this will mean for the photo-sharing app, but we imagine big changes are coming. We’ll keep you updated.

Our tips: Get a Better Instagram Strategy