Optimize a website to adapt to Google's search algorithm

Ensuring that a company's listing on Google Places is optimized for the search engine's revamped algorithm is essential to conduct Google Place page marketing and local SEO.

For example, mainstays such as company name, address and phone number should be front and center, Business2Community reports. It's important to work a primary keyword phrase into the company field name, and to display a local number instead of one that's toll free, as this proves to Google that a company is legitimate.

Other inclusions of note consist of logo, domain name, categories, hours, photo and video and review snippets.

The news source notes that reviews are of the utmost importance to Google's local search algorithm, and they seem to carry a significant amount of weight. Doing a search for industry-specific sites and taking a count of which ones Google is displaying can help a business secure a review.

Inbound marketing and design firm Kuno Creative's website adds that there are certain steps a company should take to increase its local search rankings. For example, people generally search for a variation of "location + primary keyword phrase," so it's important to optimize a website to fit that setup.