Proper use of SEO techniques is essential for small businesses to broaden their client base and increase profits. It can also be overwhelming. There are several mistakes that small businesses unknowingly make that hurt their SEO rankings and reduce their traffic. The following list will help you know what to steer clear of, so you can focus your SEO efforts on what really works.
A website is a great tool for expanding your reach and drawing in customers from across the country, or even reaching out to international patrons. However, don't neglect your local customers in favor of those that live elsewhere. Make sure that you provide content that is targeted for your geographical area and those that live within a reasonable driving distance. This will help you reach out to customers that might have otherwise visited your local competition.
Another common error is the failure to have a site that is optimized for mobile users. More and more individuals are accessing the web from a smartphone or tablet. If your site doesn't play well with mobile devices, this can lead to users becoming frustrating and clicking away. It can also result in visitors not finding the information they need. Both of these scenarios can cost you sales.
Another way to interact with current and potential customers is through the use of social media. There is a fine line here. Posting too few updates can give the appearance that you don't care or are too busy to interact with your clientele, and can make your wall look like a ghost town. Too many updates can overwhelm visitors with too much information and cause them to go elsewhere. Several updates a week is great; you can increase this number slightly when you are hosting a big event or a sale event.
Many small businesses believe that more is better and duplicate content on many pages of their website. This can appear to be keyword spamming, and can cause Google to penalize you in search rankings. Go for quality over quantity. Ensure that your website or social media account gives users the information they need, in a concise, easy-to-read format. Make sure this information is easy to find; visitors don't want to search for hours to find your payment terms or return policy.
Many businesses set up a website, get some content loaded and then move on. The site becomes stale, the information becomes outdated, and visitors go elsewhere. Your website or social media account should be a constantly evolving process. Post daily updates to social media, and revisit your website's content on a regular basis. By keeping information updated and fresh, you'll draw in new customers and keep current customers coming back for more.