The New Yellow Pages
If you are taking the time to read this, you undoubtedly already know the increasing importance of ranking high in organic search results for local businesses. Statistics indicate that as much as 80 percent of all first contacts with a business now come from online searches by computer, tablet and smartphone. Many younger Internet users might think this is a new phenomenon and, of course, it is as far as use of the Internet goes. However, for nearly a hundred years businesses have paid a lot of time and invested money in being first in search results.
A growing number of people have never used physical yellow pages. However, the reason you see companies like AAA Plumbing or AAAA Air Conditioning was their desire to rank first in a Yellow Page search when that was the primary way to find a business. Interestingly, that is the goal today: to stand out from the clutter of other businesses and competitors. Mastering local search is now essential and doing it creatively is the key to differentiation in your market.
The degree of difficulty in that task depends on several factors. These include:
Getting good visibility with Googe+Local and Bing Places for one town is often only the starting point if you face any of these challenges. Organic visibility takes targeted city pages and some extra, creative steps. It requires more than cloned content with just the city name changed.
Here are five creative steps to enhance your visibility in multiple cities in your trade area:
Unique and relevant are your objectives and these five ideas help you on both counts.