How to Use Facebook Marketing to Increase Your Customer Base

A lot of small business owners either don't have Facebook fan pages or they have very basic ones that aren't very engaging and lack content and communication between customers and the business. This is simply unacceptable in today's business world. Any business, regardless of the size, that wants to attract new customers and remain competitive must have an attractive, engaging Facebook page. The world of business is different than it was even 10 years ago. Facebook marketing is a business essential. Here are the basics you need to know about making and maintaining a customer-grabbing Facebook page and why you need one in today's commercial environment.

Facebook Marketing Leads to More Customers

Social marketing is king these days. This means marketing your business on social media. The largest and most used social media platform right now is Facebook. Like it or hate it, your business needs it. In most cases, more people will visit your Facebook page than your company's official website. If they like what they see, they will tell their friends and their friends will tell their friends. It's word of mouth marketing at its best, and your Facebook page can be shared in an instant between people. It's the best way of increasing your customer base available to you and it's free. If you're not taking advantage of Facebook, you are missing out on a lot of potential business growth and profit.

You Need an Attractive, Engaging Facebook Page

Many small business owners make a Facebook page for their company and then leave it as bareboned as possible. They don't include pictures or videos. Worse, they don't include posts or interact with potential customers who post on the page. These Facebook pages quickly become tiny, virtual ghost towns. Your business will come across as unprofessional with a Facebook page like this, and you will come across as someone who doesn't care about their customers. This is not what you want for your business.

Facebook pages for businesses need to include basic information such as hours of operation, contact information, and directions (if applicable). They must also have attractive images or photos set up as the profile and cover images for the page. They should ideally have a gallery full of photos of the business, as well. These photos can include products, employees, customers (with their permission), or anything else of interest to those who may buy your product or service. If you can include some videos as posts, that is even better. Customers love to see videos of your business.

The most important thing is to be actively engaged on your Facebook page. Post regularly on the page. Talk about interesting things related to your business or the community. Respond to people when they post comments and questions on your page. This makes potential and current customers feel like you care and allows them to develop a good relationship with you. Relationship marketing is very effective. If people feel like they know you personally and like you, they will want to shop with you. You can develop this kind of relationship with your customers directly on your Facebook page and it works wonders for your business.

Effective Promotion of Your Facebook Page

You want people to come to your Facebook page. They can't come if they can't find it. You should always have a link to your business's Facebook page displayed prominently on your regular website. You also need to do a little marketing on Facebook itself. The easiest way to get followers on Facebook who will share your page and bring you more customers is to start using your page to post on the pages of related businesses. Make nice comments and people will be intrigued and click on the link to your page. Don't neglect sharing the link to your page with your family and friends, either. They will share it with their friends and so on. Using these tactics, you can put together and maintain a perfectly engaging Facebook page for your business that will bring you a steady stream of new customers and keep them coming back for more.