While many online promotion methods are quite costly, there are a number of free yet highly effective ways to promote a business or online retail site online. While the exact way in which these methods apply will naturally vary from company to company, the methods themselves can be used by any business of any size, no matter where it is located or what products and/or services it is trying to sell.
Use Video Marketing
It has been noted that over 100 million Americans watch online videos every single day. If you want to reach a large audience, one of the best ways for doing so is to post a video on YouTube and then add a link to your site underneath. The video could provide how-to tips for using your products, helpful information related to your industry expertise or even be comic in nature.
Posting an optimized video boosts your visibility in two ways. First of all, it gives you a platform that would not have been available to your otherwise. YouTube gets over a billion unique visitors a month, so posting a video on this site enables you to reach all these people who probably never would have heard of your company otherwise. Second, an optimized YouTube video improves your search engine rankings. Google owns YouTube and so gives high rankings to relevant video content on any given topic.
Optimize for Local Search
When outlining various changes to how Google ranks search engine results, Google engineer Matt Cutts noted that these changes work in favor of small businesses that have optimized their sites for local search engine results. If you own a business that only serves a particular city, county or state, you can optimize your site for local search engine results by signing up for Google Places, putting the name of your city or state in prominent positions on your site and using Foursquare.
Get Links from Related Blogs
It is important to note that links from industry related blogs are not as powerful as they used to be. Google has attached lesser importance to these links, which means that they will not help to boost your site's ranking in Google. However, these links are valuable nonetheless. Links from industry related blogs or sites that get a lot of traffic will promote your site to those who are most likely interested in you and what you have to offer. Furthermore, it associates your business with that of an established professional.
It will take time and hard work to make a site more visible online. However, the methods outlined above do not cost you any money and are tried and proven methods for not only getting more traffic to your site but also more customers.