Local search hasn't just become a focus for businesses, but also tech companies. The presumptive title of local SEO king is usually bestowed upon Google, but more startup tech companies, including Yelp, Foursquare and Facebook, have challenged Google for supremacy in local search marketing. Foursquare in particular has made a strong case in local search, and as its operations expand, it is changing the way it shares data.
However, instead of restricting business access to user data, Foursquare is actually letting businesses get ahold of more information that could help them further reinforce their local SEO efforts with the help of consumer feedback.
For instance, a restaurant owner could see more recent check-ins that stretch back farther in users' activity history, which is an upgrade over only having access to the last three hours of data.