November has come to a close, and lo and behold, December is here. The year 2012 will soon be history, but local SEO specialists don't have time to get sentimental about it, they have to keep on their game and continue to look forward to 2013 and what's in store for local search marketing.
To assist local search marketers, Myles Anderson, Search Engine Land contributor, identified the key trends of next year that will have the most impact on the industry affectionately known as "LoSoMo," (Local-Social-Mobile).
First and foremost is the fact mobile is king. Mobile searching has been shown to carry a more local intent than desktop, just for the sake that mobile searchers are usually on-the-go or near the place they want to search for. Couple this with the fact mobile internet usage is projected to take over desktop by 2014, and local SEO experts can see why mobile is such an integral part of a strategy.
Anderson also mentioned "local discovery" as an extension of local search. The difference being search is broad and open-ended, users commit time and effort to pare down search results to fit their needs. Local discovery, however, use pre-filtered results based on preferences, location and other personal traits to present a local user with slate of options they can "discover."
Small- and medium-sized businesses (SMBs) need to step up their local SEO game and soon, Anderson warned. As the local community moves into the new year, many SMBs are still struggling with basics of local search, including social media and mobile. SMBs can use all the help they can get when it comes to making progress in local search.