Google recently released a simpler, easier to understand version of its AdWords feature called AdWords Express, according to the company's Lat Long blog. This allows less tech-savvy business owners to create optimized listings managed by Google to drive traffic to their websites.
Not to be outdone, this week Facebook launched a resource hub for the lay-business owner called Facebook for Business, which outlines ways company owners can optimize their brands using the social networking site, Search Engine Watch reports.
The goal of the hub is two-fold. Business owners can more effectively advertise on the site and increase local search visibility, while Facebook receives increased advertising revenue from small business owners who use the service as a platform for growth.
Business for Facebook provides guides, information and instructions for a plethora of advertising options. These include fan pages, user engagement, success stories, a best practices guide, information about Facebook credits and ways to make a website more social using means like open graphs, widgets and plugins.
The news source notes that business owners with little-to-no knowledge about SEO can benefit from the resource, as can those with information overload who tend to over-optimize.