Companies that have taken an interest in local search marketing and are adapting local strategies to increase visibility are ahead of the game. As the business world looks to create a global marketing strategy, these companies may find themselves stuck with a vast market to cater to. While bigger strategies may have seemed like a beneficial idea in the beginning, marketers are starting to see success with smaller, more concentrated marketing, such as local search.
Marketing Week pointed out that global strategies need a local target. In other words, local is an increasingly important part of how companies should reach their ideal audience. In addition, bigger companies are adapting local testimonials as a stronger promotional tactic. Small businesses can take this into account when building their brands' images within the surrounding communities - there is power in local success stories.
Garnering community visibility requires geo-targeted online display, solid keyword strategies, mobile-optimized sites and special offers for local customers only, according to iMedia Connection. Local traffic has more influence on a business because community members are more likely to connect with the brand and develop a more personal relationship with it. Therefore, understanding and mastering local search is something that all companies need to do.