Personalized recommendations and global positioning technology on mobile phones may revolutionize the local search market in the coming years, according to Search Engine Watch.
Up until now, social networking sites have been unable to fully capitalize on the value of the recommendation. For example, a question about a product or service may be posted on Facebook, but the person with the most knowledge about the inquiry may not be online at that specific time to see it.
Going forward, location-aware smartphones can hoard an abundance of data from people at the same location, and use this technology to poll their reviews and find the service that closely matches the users' tastes.
The news source notes that the best way to combine the power of the recommendation with a more personalized matching system would be to create a system that is primarily smartphone-based and location-aware, offers a unified database of all local businesses, provides a convenient way to collect reviews about a company and uses algorithms to match people based on their tastes.
Facebook has already taken a step in the right direction by enhancing its Places feature with recommendations that show up on news feeds and the business' Page or fan site, Search Engine Land reports.