Nevada electricians' website gets optimized

Reno, Nevada-based electrician DC Electrical recently contracted with a local search marketing firm to enhance its page ranking on Google, Yahoo, Bing and other top search engines.

The company hopes that the partnership will expand its current search marketing footprint. Its goals include increased ranking on prominent search engines, lead generation, increased visibility in local online directories, return-on-investment monitoring, maximized business listing information on Yelp and lead generation tracking via Google Analytics.

"Local search marketing is one of the most important factors in generating new business," Craig Etling, owner and operator of DC Electrical, explained. "Google, Yahoo and Bing have replaced the Yellow Pages and phone directories as our primary source of new business leads. Through … local SEO services, our website will be able to gain a wider audience and generate leads for us."

A Google search for "DC Electrical Reno" already displays full company information on its Google Places listing, as well as corresponding reviews from Google members right below it.

According to its website, DC Electrical provides residential and commercial services for products such as smoke detectors, ceiling fans, motion detectors, hot tubs and security lighting.