Medical practices should take the time to optimize their websites to increase traffic and differentiate themselves from the plethora of online medical sites.
Mike Cuesta, marketing director for web-based medical practice management software firm CareCloud, provides HealthCare IT News with certain tips to make a physician's practice more visible on local search.
Cuesta notes that utilizing Google Places for Business to optimize a website is the best place to start, because if a company isn't listed on Google, it's much less likely to be found on the web.
Webmasters should also display recent news and updates or include a blog on the site. By doing this, the practice makes patients feel confident that the doctor is up-to-date on current issues. Cuesta notes that constant updates are also rewarded by Google, and will result in the business being "ranked higher than other [practices]."
In addition, physicians should display contact information clearly on each page in the top right corner, provide patients with links to hand-picked medical resources and list all accepted forms of insurance.
One company, iMeme Digital, provides internet marking services to eye care practices. According to Katherine Carlisle, managing member, using social media can "help practices and patients stay connected to thoughts on eye care topics like LASIK and cataract surgery."