Whether it's local search, organic search or universal search, browsing search engines for information has become a daily activity for Americans of all age groups, according to a recent study by The Pew Research Center's Internet & American Life Project.
Pew surveyed 2,227 adults between April 26 and May 22 to gather data about the most common internet activities. The results revealed that 92 percent of people used search engines, with 59 percent performing the action on a typical day.
Email was proven to be equally as popular, as 92 percent of respondents reported using the technology, with 61 percent utilizing it on an average day.
Search does not discriminate by age, either. While 96 percent of 18-to-29 year olds use search engines, 87 percent of those 65 and older also reported doing so.
Search Engine Watch points out that while social networking still lags behind other categories, it has gained significantly - from 11 percent to 65 percent - since Pew began its research in 2002. Growth has slowed somewhat since 2009, but it remains a gradual climber.