There appears to be an inverse relationship between a city's population density and the likelihood of a user in that area conducting a local search, Chikita Insights reports.
The online advertising network conducted a week-long survey in early July to determine where the largest concentrations of local search queries came from.
According to the poll, 80 percent of the top 10 local search-heavy cities are located in the interior U.S., including Chattanooga, Tennessee; Tulsa, Oklahoma and Wichita, Kansas. In contrast, 70 percent of the least likely local search cities were located in large hubs such as New York and California, while the Cincinnati, Ohio, ranked in with the lowest percentage of local search.
In addition, 64 percent of the top 50 cities most likely to do a local search were located in the southern half of the country.
Search Engine Land points out that Chikita's findings contradict the notion that larger cities are more in-tune with technology and rely less on outlets like the Yellow Pages to conduct local search.