Survey: Yellow pages in decline, local search grows

A recent survey conducted by marketing research firm Burke revealed that fewer and fewer adults still favor Yellow Pages for local business information and search engines are continuing to take over.

In terms of frequency, the younger generations - those between 18 and 34 years old - proved to favor search engines such as Google and Bing over both internet and print Yellow Pages, as well as newspapers by a large margin.

In addition, social networks such as Facebook were used just 32 percent of the time for business search during the past year, with the 18-24 demographic reporting the largest usage percentage.

EMarketer predicts that, despite the Yellow Pages' resiliency in a decidedly digital age, U.S. ad spending on print directories will fall by nearly $1 billion in 2011, and by approximately $4 billion by 2015. In contrast, the news source estimates a $7 billion increase in search ad spending from 2011 to 2015.